#1 Digital Leader Mindset
Digital Leader Mindset
• Introducing Founder
• Attitudes of Digital
Magician
• Rules of Digital Magician
• Agency Formation
Discover the secrets of learning methodology with our Digital Leader Mindset module! In this module, you will learn the skills and mindset necessary to become a successful digital leader. You will learn how to effectively lead teams, manage projects, navigate challenges and develop innovative solutions. We will cover modern digital leadership tools and techniques, such as creating and managing goals, leading with empathy and understanding data-driven decision-making. By the end of the module, through interactive activities and real-world examples, you will be able to apply the concept of Digital Leadership to your own professional
career.
The key objectives of this module are;
• Identify trends and opportunities in niche markets.
• Utilize data and analytics to research potential niches.
• Develop an understanding of digital marketing strategies for niche markets.
• Evaluate the viability of a niche market based on current trends.
• Analyze competitors in a niche market.
• Utilize various methods to create content for niche markets.
• Identify potential collaborations and partnerships in niche markets.
• Develop a comprehensive marketing plan for a niche market.
• Understand the importance of customer service and engagement in a niche market.#2 Social Media Management
Social Media Management
This social media management module will provide you with the tools and techniques necessary to become a successful social media manager. You will learn about the fundamentals of social media marketing, the different types of social media platforms, how to create effective content, and how to measure the success of your campaigns. You will also learn how to create and manage an effective social media strategy, and how to use analytics to track and optimize your campaigns. By the end of the module, you will have the knowledge and skills needed to effectively manage and grow your social media presence efficiently.
The key objectives of this module are;
• Understand the different social media platforms and how they can be used.
• Understand how to develop a social media strategy and set goals.
• Develop an understanding of effective content creation and curation.
• Demonstrate the ability to measure and analyze social media performance.
• Utilize the analytics and insights to inform future strategies.
• Explore best practices for social media marketing.
• Learn how to engage with and respond to customers on social media.
• Understand how to manage a crisis on social media.
• Develop the skills to create and manage social media campaigns.
• Explain the importance of reputation management and brand identity on social media.
#3 Instagram for Business
Instagram for Business
Instagram for business module will take you through the ins and outs of setting up, growing, and leveraging your Instagram for business. You will learn how to create an attractive profile and craft interesting content for your followers. Discover how to use the platform to gain valuable insights about your audience and engage with them effectively. You’ll also learn how to use Instagram Ads and grow your organic reach. By the end of this course, you’ll have a powerful toolkit to help you make the most out of Instagram for your business.
The key objectives of this module are;
• Understand the basics of Instagram and the different ways to use it for business.
• Set up an effective Instagram account for business use.
• Develop an understanding of how to create high-quality content for Instagram.
• Understand how to optimize posts for Instagram’s algorithms.
• Learn the basics of Instagram analytics tools.
• Develop an understanding of Instagram Ads Manager and how to use it to create effective campaigns.
• Utilize best practices for engaging with your followers on Instagram.
• Analyze the best methods for leveraging influencers to grow an Instagram following.
• Explore ways to measure the success of an Instagram campaign.
• Understand the potential risks of using Instagram for business.
#4 Linkedin Marketing
Linkedin Marketing
Under this module, you will learn how to use Linkedin for marketing and how to create a successful Linkedin Marketing Strategy. You will learn how to use Linkedin for both B2B and B2C audiences and how to create content that resonates with your target audience. We also cover the basics of Linkedin Ads, how to create a profile that stands out from the crowd as well as how to optimize and measure your success. By the end of this module, you’ll be able to leverage the potential of Linkedin and make the most out of your marketing efforts.
The key objectives of this module are;
• Learn to Utilize the features of LinkedIn to build a professional network.
• Develop an understanding of the best practices for optimizing a LinkedIn profile.
• Learn how to create content to effectively engage with a LinkedIn audience.
• Learn to Identify the core elements of a successful LinkedIn marketing strategy.
• Understand the importance of targeting the right audience for LinkedIn campaigns.
• Learn to Utilize LinkedIn tools to measure the success of marketing campaigns.
• Analyze the impact of LinkedIn Ads and Sponsored Content on business goals.
• Describe the customer journey from awareness to purchase using Linkedin.
• Learn to Utilize insights from LinkedIn to inform future marketing strategies.
#5 Landing Page
Landing Page
The out-and-out landing page design module will teach you everything you need to know about creating effective landing pages that convert. You’ll learn how to use key design principles and elements to create effective landing pages, create compelling copy, and optimize your landing pages for conversions. In this module, you’ll also learn advanced techniques such as A/B testing, heatmaps, and user testing to ensure your landing pages are successful. By the end of the course, you’ll have the knowledge and skills to create high-converting landing pages for any purpose.
The key objectives of this module are;
• Discover the purpose and structure of a landing page.
• Utilize various design elements to effectively create a landing page.
• Develop the skills to structure and optimize a landing page.
• Analyze the impact of different types of landing pages on customer engagement.
• Identify key components of an effective landing page.
• Utilize marketing strategies to increase customer conversion rates.
• Understand the importance of A/B testing for landing page optimization.
• Implement user interface (UI) and user experience (UX) best practices on a landing page.
• Identify and use best practices for the development, deployment and maintenance of a landing page.
• Integrate analytics for tracking and optimizing landing page performance.
#6 Automation
Automation
The out-and-out landing page design module will teach you everything you need to know about creating effective landing pages that convert. You’ll learn how to use key design principles and elements to create effective landing pages, create compelling copy, and optimize your landing pages for conversions. In this module, you’ll also learn advanced techniques such as A/B testing, heatmaps, and user testing to ensure your landing pages are successful. By the end of the course, you’ll have the knowledge and skills to create high-converting landing pages for any purpose.
The key objectives of this module are.
• Discover the purpose and structure of a landing page.
• Utilize various design elements to effectively create a landing page.
• Develop the skills to structure and optimize a landing page.
• Analyze the impact of different types of landing pages on customer engagement.
• Identify key components of an effective landing page.
• Utilize marketing strategies to increase customer conversion rates.
• Understand the importance of A/B testing for landing page optimization.
• Implement user interface (UI) and user experience (UX) best practices on a landing page.
• Identify and use best practices for the development, deployment and maintenance of a landing page.
• Integrate analytics for tracking and optimizing landing page performance.
#7 Facebook & instagram Ads
Facebook & instagram Ads
In this comprehensive module, you will learn how to create, analyze and optimize your Facebook ads and Instagram ads to achieve the best results. You will learn the fundamentals of Facebook and Instagram Ads, such as setting up an account, creating campaigns, defining objectives, and more. You will also gain insight into more advanced topics such as retargeting, remarketing, and dynamic ads. By the end of this course, With a clear understanding of Facebook and Instagram Ads, you will be able to create campaigns that generate leads, sales, and brand awareness.
The key objectives of this module are;
• Understand the fundamentals of Facebook and Instagram advertising.
• Familiarize yourself with the various ad formats available for Facebook and Instagram ads.
• Develop an understanding of the targeting and optimization options available for Facebook and Instagram ads.
• Learn how to create and manage campaigns using the Facebook and Instagram Ads Manager.
• Analyze the performance of Facebook ads using insights and reporting.
• Understand the importance of budgeting and cost optimization for Facebook and Instagram ads.
• Utilize different strategies to maximize the reach of your ad campaigns.
• Develop the skills to design effective visuals and copy for Facebook and Instagram ads.
• Implement techniques to measure the success and ROI of your Ad campaigns.
• Explore the use of Facebook tools such as Audience Insights, Ads Library and more.
#8 Content writing
Content writing
Content writing is an essential skill for any digital marketer or any business owner who needs brand visibility on google. Under this module, you will gain the fundamentals of successful content writing, from researching and finding topics to writing compelling copy and optimizing for SEO. This module will equip you with the tools and abilities needed to become a successful content writer, regardless of your current level of writing expertise.
The key objectives of this module are;
• Understand the fundamentals of content writing
• Learn the different types of content writing
• Compose effective content using appropriate grammar and style
• Develop an understanding of SEO and other digital marketing principles
• Utilize research and data to create interesting, informative content
• Analyze the target audience for content and tailor content accordingly
• Employ creative strategies to make content engaging and compelling
• Identify and implement strategies for optimizing content for search engines
• Utilize content management systems to effectively publish content
• Develop a portfolio of content samples to showcase writing abilities
#9 Website Building
Website Building
If you want to create a stunning website for your business or clients, this Website Building module is for you. In this module, you’ll learn the fundamentals of website building, from creating a basic website structure to adding features and customizing your website with HTML and CSS. You’ll also get an overview of popular website-building platforms and tools, and learn how to choose the right one for your needs. By the end of this module, we promise you, you’ll have the knowledge and expertise to create a professional website and take your business to the next level.
The key objectives of this module are;
• Understand the features and capabilities of WordPress.
• Develop the skills to manage WordPress websites and create content.
• Implement efficient search engine optimization (SEO) techniques.
• Utilize plugins and widgets to customize WordPress websites.
• Demonstrate an understanding of website security and maintenance.
• Create and manage users and user roles in WordPress.
• Implement basic web design principles to create attractive and effective websites.
• Create and manage menus, navigation, and widgets in WordPress.
• Understand analytics to identify and analyze website traffic and performance.
• Utilize tools to back up, clone, and update WordPress websites.
#10 SEO
Search Engine Optimization
Learn how to grow your website visibility, increase your organic traffic, and get more conversions with complete search engine optimization in this module. This comprehensive module will cover everything from the basics to advanced SEO strategies. You’ll learn all the essential skills, from keyword research and content optimization to link building, technical SEO, and more. You’ll understand how search engines work and how to build an effective SEO strategy to get your website ranking higher in the search engine results pages. And finally, you will become an expert on handling your own blog website.
The key objectives of this module are;
• Understand the fundamentals of SEO and how it is used to increase website visibility.
• Learn how to analyze and research keywords to increase website traffic.
• Develop the skills to optimize website content and improve search engine rankings.
• Utilize various tools and techniques for link building and link analysis.
• Develop a strategy for using social media to increase website visibility.
• Identify and implement best practices for creating SEO-friendly websites.
• Understand how to use analytics to track and measure website performance.
• Analyze the importance of mobile optimization in terms of SEO.
• Explore the role of content marketing in SEO.
• Learn how to use SEO for local search optimization.
#11 Search Engine Marketing
Search Engine Marketing
The search engine marketing module is a comprehensive design for students who are so much interested in search engine marketing (SEM). You will learn the fundamentals of SEM and how to apply them to create successful campaigns. Topics covered include keyword research, content optimization, and understanding the basics of SEO and PPC. You will also learn how to analyze and track performance to ensure the success of your campaigns. By the end of this course, you will have a solid understanding of SEM and the necessary skills to create successful campaigns.
The key objectives of this module are;
• Understand the fundamentals of Facebook advertising.
• Familiarize yourself with the various ad formats available for Facebook ads.
• Develop an understanding of the targeting and optimization options available for Facebook ads.
• Learn how to create and manage campaigns using the Facebook Ads Manager.
• Analyze the performance of Facebook ads using insights and reporting.
• Understand the importance of budgeting and cost optimization for Facebook ads.
• Utilize different strategies to maximize the reach of your ad campaigns.
• Develop the skills to design effective visuals and copy for Facebook ads.
• Implement techniques to measure the success and ROI of your Facebook ad campaigns.
• Explore the use of Facebook tools such as Audience Insights, Ads Library and more.
#12 International Freelancing
International Freelancing
This International Freelancing module is designed to help you start freelancing in an international setting. This module will teach you how to build an international network, create an effective freelance portfolio, and how successfully market yourself to clients around the world. You will also learn about different cultural norms and how to navigate working with international clients. With the right strategy and planning, you can start freelancing in an international setting and open up a new world of potential opportunities.
The key objectives of this module are;
• Understand the fundamentals of international freelancing.
• Identify the skills and services in demand from international freelancers.
• Develop the ability to market freelancing services to international clients.
• Explore the legal, insurance and taxation implications of international freelancing.
• Learn how to use online tools to communicate and collaborate with international clients.
• Develop the skills to negotiate and agree to contracts with international clients.
#13 Whatsapp Marketing
Whatsapp Marketing
Get the most out of your SMS marketing strategy with this comprehensive module. In this module, you will learn the basics of SMS marketing, from setting up your account to writing effective copy to analyze and optimise your campaigns. You will also learn some advanced techniques to ensure your campaigns are successful. By the end of the module, you will feel confident in your ability to create and manage profitable SMS marketing campaigns.
The key objectives of this module are to;
• Introduction to SMS Marketing
• Crafting Messages That Sell
• Setting Up Automated Messages
• Measuring and Tracking Results
• Setting Up an SMS Campaign
• Best Practices for SMS Marketing
#14 Email Marketing
Email Marketing
The Email Marketing module is designed to help you understand the basics to advance the level of email marketing and its power for growing your business. Also, You will learn about the importance of having an email list, how to use email marketing automation to send emails to large numbers of people, and how to craft effective emails that get results. This module will provide you with the tools and knowledge you need to create successful email campaigns that drive results.
The key objectives of this module are;
• Why Email Should Be Your Primary Marketing Channel
• Learn to take Lead magnets to double the size of your list
• Learn how to Start an email marketing campaign
• Learn how to set up an email marketing tool
• Learn how to clean up the marketing automation list
• Learn how to Email warm-up technique and much more