Performance Marketing Mastery

Become a high-demand Performance Marketer by mastering paid ads, analytics, ROI tracking, and growth strategies. Learn how to scale businesses using Google, Meta, and automation tools.

Course Overview

Master the art of ROI-driven advertising with our Performance Marketing program. This course equips you with skills in paid ads, funnel creation, lead generation, automation, and campaign optimization. You’ll learn to run campaigns across Meta, Google, and other platforms with real-time data tracking and dashboard reporting. Perfect for both beginners and professionals, the program includes hands-on projects and practical assignments. Whether you aim to get hired by top brands or start freelancing, our expert mentorship and job support will guide you every step of the way until you succeed.

What You'll Be Able to Do After This Course

Plan & run ROI-based ad campaigns
Create TOFU–BOFU funnels
Track leads & optimize conversions
Master ad creatives & automation
Analyze data using dashboards
Build client-ready reports

What You'll Get

20+ Comprehensive Modules

Covering every aspect of digital marketing

50+ Industry Tools

Hands-on experience with professional tools

10+ Certifications

Industry-recognized credentials

Daily Doubt Support

Get your questions answered anytime

1-on-1 Mentorship

Personal guidance from industry experts

Job Guarantee

100% placement or full refund

Real Students. Real Transformations.

You should definitely give the Digital Magician a try. The practical approach to learning and Gaurav's friendly teaching style make it an enriching experience.

Gaurav DeswalMarketing Manager

Digital Magician has been instrumental in transforming my understanding of digital marketing. Sir's personalized approach and in-depth knowledge of Google Ads have helped me gain practical skills that I can apply in real-world scenarios.

AksharaSocial Media Marketer

In the world of digital marketing education, Digital Magician is the undisputed best in Sonipat. Gaurav Sir's classes cover everything from SEO techniques to mastering Google Ads and Facebook Ads. His approachable teaching style and in-depth knowledge make him not just a digital marketing trainer but the best in Sonipat.

HardikSEO Specialist

Mr.Gaurav is more than a teacher, he's a mentor who understands the pulse of digital marketing. Whether you're delving into SEO or navigating the world of Google Ads, Gaurav's guidance at Digital Magician is indispensable.

AjayMarketing Manager

Digital Magician is, without a doubt, the best digital marketing institute in Sonipat. Gaurav Malik's expertise in SEO, Google Ads, and Facebook Ads elevates the learning experience here. As the leading digital marketing teacher in Sonipat, his commitment to quality education shines through in every class, setting a high standard in the region.

RupalPerformance Marketer

At Digital Magician, Gaurav's expertise in SEO and Google Ads is a game-changer. Learning from him is like getting insider tips from a pro. His friendly and humble nature makes the whole journey enjoyable.

AkanshaDigital Marketing Intern SRM College

Learn by Doing — Build a Job-Winning Portfolio

Google Ads Campaign

Launch and optimize a search campaign for a real business

Facebook Retargeting

Set up a complete retargeting funnel for e-commerce

WordPress Website

Build a fully optimized website with tracking setup

WhatsApp Automation

Create an automated lead nurturing system to nurture leads

Landing Page Design

Design high-converting landing pages for campaigns

Analytics Dashboard

Build custom reports to track campaign performance

Where This Course Can Take You

Companies & Opportunities

Job Roles

Not Sure Yet? Watch a Free Class

Watch Gaurav’s Hindi demo and discover how this course helps you earn ₹1 Lakh/month using real strategies.

Course Curriculum

Module 1: Foundations of Performance Marketing

What is Performance Marketing?
Difference Between Performance & Traditional Marketing
Core Metrics: CPC, CPM, CTR, CPL, ROAS, CPA, LTV, etc.
Understanding the Marketing Funnel (TOFU, MOFU, BOFU)
The Psychology of Ads: Why People Buy

Module 2: Target Audience & Offer Creation

Defining Your Ideal Customer (Customer Avatar)
The Art of Creating Irresistible Offers
Understanding Product-Market Fit
Crafting Hook, Story, and CTA in Ads
Building a Value Ladder for Your Business

Module 3: Meta Ads Mastery (Facebook & Instagram)

Setting Up Meta Business Manager & Ad Accounts
Understanding the Meta Ads Ecosystem
Campaign Objectives Explained: Awareness, Traffic, Leads, Sales
Audience Targeting (Core, Custom, Lookalike)
Creating High-Converting Creatives (Images, Videos, Carousels)
Writing Magnetic Ad Copies That Sell
Tracking Conversions with Meta Pixel
Scaling Ads: Horizontal & Vertical Scaling Strategies
Retargeting, Upselling, and Cross-Selling Ads

Module 4: Google Ads Mastery

Google Ads Ecosystem Overview: Search, Display, Video, Performance Max
Keyword Research for Google Ads (Buyer Keywords)
Understanding Ad Auction & Quality Score
Creating Search Campaigns (Step-by-Step)
Creating Display & YouTube Campaigns
Conversion Tracking Setup with GTM & Google Ads
Bidding Strategies: Maximize Conversions, CPA, ROAS
Negative Keywords & Budget Optimization
Google Ads Scaling Techniques

Module 5: Landing Page Design & Funnel Building

Why Landing Pages Are Critical for Ads
Tools for Building Landing Pages (Elementor, Webflow, Canva, AI)
Anatomy of a High-Converting Landing Page
Crafting Compelling Headlines, CTAs, and Social Proof
Creating Funnels for Leads, Sales, and High-Ticket Offers
Integrating CRM & Email Marketing Tools

Module 6: Analytics & Data-Driven Optimization

Understanding Data: Metrics That Matter
Setting Up Google Analytics (GA4) & Meta Analytics
Interpreting Reports & Making Data-Backed Decisions
A/B Testing Creatives, Copies, and Audiences
Attribution Models Explained (First-Click, Last-Click, Data-Driven)
Creating KPI Dashboards for Clients

Module 7: Retargeting & Advanced Strategies

Building Retargeting Campaigns That Convert
Dynamic Retargeting Ads for E-commerce
Lookalike & Similar Audiences
Funnel-Based Ad Strategies (TOFU, MOFU, BOFU)
Lead Nurturing Campaigns with Ads & Email

Module 8: Performance Marketing Across Platforms (Optional)

LinkedIn Ads for B2B
YouTube Ads for Brand Awareness
Native Ads (Taboola, Outbrain)
Influencer + Paid Ads Strategy
WhatsApp Marketing & Integration

Module 9: Performance Marketing for E-commerce

Product Ads, Catalog Sales, and Dynamic Ads
Google Shopping Ads & Meta Catalog Setup
Cart Abandonment & Retargeting Strategies
Seasonal Campaigns: Festive & Sale Seasons
AI Tools for E-commerce Ad Creatives

Module 10: Client Acquisition & Freelancing

How to Pitch Performance Marketing Services
Creating a Performance Marketing Portfolio
Pricing Models: Retainer, % of Ad Spend, One-Time
Client Reporting & Communication Templates
Building a Personal Brand in Performance Marketing
Staying Updated: AI Tools, Trends & Resources

🎓 Final Project & Certification

Run a Real Performance Marketing Campaign
Submit a Campaign Report & Case Study
Receive Your Performance Marketing Mastery Certificate

Meet Your Mentor

Gaurav Malik

Founder, Digital Magician & 10x Profits

Gaurav is a digital marketing veteran with over 7 years of experience running successful campaigns for brands across India. He founded his own agency that generates 8-figure revenue annually and has trained over 100 students who are now working in top companies or running their own businesses.