Covering every aspect of digital marketing
Hands-on experience with professional tools
Industry-recognized credentials
Get your questions answered anytime
Personal guidance from industry experts
100% placement or full refund
Launch and optimize a search campaign for a real business
Set up a complete retargeting funnel for e-commerce
Build a fully optimized website with tracking setup
Create an automated lead nurturing system to nurture leads
Design high-converting landing pages for campaigns
Build custom reports to track campaign performance
Watch Gaurav’s Hindi demo and discover how this course helps you earn ₹1 Lakh/month using real strategies.
What is Google Ads & Why it’s Powerful
Understanding How Google Ads Work (Auction Model)
Types of Google Ads Campaigns Overview
Setting Up Your Google Ads Account
Google Ads Policies & Compliance
Google Ads Terminology (CPC, CPM, CTR, Quality Score)
Understanding Keywords & Search Intent
Match Types: Broad, Phrase, Exact
Ad Rank & Quality Score Explained
Bidding Strategies: Manual vs. Automated Bidding
Understanding Search Campaigns
Keyword Research & Selection
Writing High-Converting Ad Copy (Headlines & Descriptions)
Using Ad Extensions for Higher CTR
Negative Keywords Strategy
Competitor Analysis for Search Ads
What is Display Advertising?
Creating Image & Responsive Display Ads
Audience Targeting: Demographics, Interests, Affinity, In-Market
Discovery Ads Overview
Using Display Ads for Retargeting
Types of YouTube Ads: Skippable, Non-Skippable, Bumper, In-Feed
Setting Up Video Campaigns
Creating Effective Video Ad Creatives
Targeting Options for YouTube Ads
YouTube Ads Funnel: Awareness to Action
Introduction to Google Shopping Ads
Setting Up Merchant Center & Product Feed
Optimizing Product Listings for Shopping Ads
Creating Smart Shopping Campaigns
Tracking & Analyzing Shopping Ad Performance
Types of Audiences: Custom, Similar, In-Market
Remarketing Strategies for Google Ads
Setting Up Audience Lists
Using Customer Match
Advanced Retargeting Techniques
Setting Up Conversion Tracking (Form, Purchase, Calls)
Google Tag Manager Basics
Linking Google Ads & Google Analytics (GA4)
Measuring & Optimizing Campaign Performance
Attribution Models Explained
Key Metrics to Monitor: CTR, CPC, CPA, ROAS
A/B Testing Ads & Landing Pages
Quality Score Improvement Techniques
Bid Adjustments & Budget Management
Scaling Campaigns Profitably
Performance Max Campaigns
Local Ads Campaigns
Competitor Ads Analysis Tools (SEMrush, SpyFu)
AI & Automation in Google Ads
Google Ads Scripts Basics
Live Campaign Setup: Step-by-Step
Troubleshooting Common Issues
Real-World Case Studies & Success Stories
Building a Google Ads Portfolio
Google Ads Certifications (Preparation & Tips)
Freelancing & Getting Clients for Google Ads
AI Tools for Faster Campaign Management
Future of Paid Advertising
Gaurav is a digital marketing veteran with over 10 years of experience running successful campaigns for brands across India. He founded his own agency that generates 8-figure revenue annually and has trained over 100 students who are now working in top companies or running their own businesses.
7+ Years Experience
Agency Owner
Google & Meta Certified
1 Cr+ Revenue Generated
Perfect for recent graduates looking to start a career in digital marketing
Ideal for professionals wanting to transition to a high-growth industry
Great for those who want to offer digital marketing services to clients
Flexible learning path for those looking to work from home and earn
Comprehensive training with 100% job guarantee
100% Placement Guarantee or Your Money Back
Transforming careers through practical digital marketing education with a 100% job guarantee.