Google Ads Mastery

Get certified in Google Ads & become a specialist in search, display, YouTube & shopping ads. Learn how to drive leads, traffic & revenue at scale.
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Course Overview

This Google Ads Mastery course teaches you everything from keyword planning and ad copywriting to analytics and conversion tracking. Learn how to set up and optimize search, display, video, and shopping campaigns across Google’s ecosystem. Perfect for beginners and marketers aiming to upskill, the course blends strategy with live demos and hands-on projects. You’ll earn a Google certification and build campaigns with real-world goals. With strong mentorship and career support, you’ll be ready for job roles or to manage Google Ads for your own clients or business.

What You'll Be Able to Do After This Course

What You'll Get

20+ Comprehensive Modules

Covering every aspect of digital marketing

50+ Industry Tools

Hands-on experience with professional tools

10+ Certifications

Industry-recognized credentials

Daily Doubt Support

Get your questions answered anytime

1-on-1 Mentorship

Personal guidance from industry experts

Job Guarantee

100% placement or full refund

Real Students. Real Transformations.

Learn by Doing — Build a Job-Winning Portfolio

Google Ads Campaign

Launch and optimize a search campaign for a real business

Facebook Retargeting

Set up a complete retargeting funnel for e-commerce

WordPress Website

Build a fully optimized website with tracking setup

WhatsApp Automation

Create an automated lead nurturing system to nurture leads

Landing Page Design

Design high-converting landing pages for campaigns

Analytics Dashboard

Build custom reports to track campaign performance

Where This Course Can Take You

Companies & Opportunities

Job Roles

Not Sure Yet? Watch a Free Class

Watch Gaurav’s Hindi demo and discover how this course helps you earn ₹1 Lakh/month using real strategies.

Course Curriculum

Module 1: Introduction to Google Ads

  • What is Google Ads & Why it’s Powerful

  • Understanding How Google Ads Work (Auction Model)

  • Types of Google Ads Campaigns Overview

  • Setting Up Your Google Ads Account

  • Google Ads Policies & Compliance


Module 2: Google Ads Fundamentals

  • Google Ads Terminology (CPC, CPM, CTR, Quality Score)

  • Understanding Keywords & Search Intent

  • Match Types: Broad, Phrase, Exact

  • Ad Rank & Quality Score Explained

  • Bidding Strategies: Manual vs. Automated Bidding


Module 3: Search Campaigns Mastery

  • Understanding Search Campaigns

  • Keyword Research & Selection

  • Writing High-Converting Ad Copy (Headlines & Descriptions)

  • Using Ad Extensions for Higher CTR

  • Negative Keywords Strategy

  • Competitor Analysis for Search Ads


Module 4: Display & Discovery Ads Mastery

  • What is Display Advertising?

  • Creating Image & Responsive Display Ads

  • Audience Targeting: Demographics, Interests, Affinity, In-Market

  • Discovery Ads Overview

  • Using Display Ads for Retargeting


Module 5: YouTube Ads Mastery (Video Campaigns)

  • Types of YouTube Ads: Skippable, Non-Skippable, Bumper, In-Feed

  • Setting Up Video Campaigns

  • Creating Effective Video Ad Creatives

  • Targeting Options for YouTube Ads

  • YouTube Ads Funnel: Awareness to Action


Module 6: Shopping Ads Mastery

  • Introduction to Google Shopping Ads

  • Setting Up Merchant Center & Product Feed

  • Optimizing Product Listings for Shopping Ads

  • Creating Smart Shopping Campaigns

  • Tracking & Analyzing Shopping Ad Performance


Module 7: Audience Targeting & Remarketing

  • Types of Audiences: Custom, Similar, In-Market

  • Remarketing Strategies for Google Ads

  • Setting Up Audience Lists

  • Using Customer Match

  • Advanced Retargeting Techniques


Module 8: Conversion Tracking & Google Analytics Integration

  • Setting Up Conversion Tracking (Form, Purchase, Calls)

  • Google Tag Manager Basics

  • Linking Google Ads & Google Analytics (GA4)

  • Measuring & Optimizing Campaign Performance

  • Attribution Models Explained


Module 9: Campaign Optimization & Scaling

  • Key Metrics to Monitor: CTR, CPC, CPA, ROAS

  • A/B Testing Ads & Landing Pages

  • Quality Score Improvement Techniques

  • Bid Adjustments & Budget Management

  • Scaling Campaigns Profitably


Module 10: Advanced Strategies & Tools

  • Performance Max Campaigns

  • Local Ads Campaigns

  • Competitor Ads Analysis Tools (SEMrush, SpyFu)

  • AI & Automation in Google Ads

  • Google Ads Scripts Basics


Module 11: Real-World Campaign Execution

  • Live Campaign Setup: Step-by-Step

  • Troubleshooting Common Issues

  • Real-World Case Studies & Success Stories

  • Building a Google Ads Portfolio


Bonus Sessions (Optional)

  • Google Ads Certifications (Preparation & Tips)

  • Freelancing & Getting Clients for Google Ads

  • AI Tools for Faster Campaign Management

  • Future of Paid Advertising

Meet Your Mentor

Gaurav Malik

Founder, Digital Magician & 10x Profits

Gaurav is a digital marketing veteran with over 10 years of experience running successful campaigns for brands across India. He founded his own agency that generates 8-figure revenue annually and has trained over 100 students who are now working in top companies or running their own businesses.

7+ Years Experience

Agency Owner

Google & Meta Certified

1 Cr+ Revenue Generated

50+ Industry Tools You'll Master

Google Ads

Meta Ads

Chatgpt

Canva

Wordpress

Mailchimp

Integrately

Semrush

Certifications You'll Earn

Google Ads

SEO

Social Media Marketing

Digital Magician

Is This For You?

Students/Freshers

Perfect for recent graduates looking to start a career in digital marketing

Job Switchers

Ideal for professionals wanting to transition to a high-growth industry

Freelancers

Great for those who want to offer digital marketing services to clients

Homemakers

Flexible learning path for those looking to work from home and earn

Simple & Transparent Pricing

Google Ads Mastery

Comprehensive training with 100% job guarantee

25,000
EMI option is not available for this Course

What's Included:

Frequently Asked Questions

No, but we help you get Google-certified for free.
Yes, we cover YouTube ads and targeting in detail.
Not required. We teach Google Ads tools in a simple way.
Yes, you’ll learn client pitching and reporting too.
Definitely. Many businesses want Google Ads experts.

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