If you're studying at DCRUST Murthal and wondering whether a digital marketing course fits around your engineering degree, here's the direct answer: yes, and your BTech background gives you a genuine head start most other students don't have. Our campus in Model Town, Sonipat is about 12km from Murthal, close enough for an easy commute, and we also run the same live batch online for students who'd rather train from their hostel. I've watched this exact combination, engineering degree plus a real marketing skill, turn into placement offers that a plain resume doesn't get.
This post is for DCRUST students specifically, whether you're in first year still figuring out what to do with your evenings, or in final year staring down placement season with a resume that reads like everyone else's. Here's why the combination works, how to fit it around your class schedule, and what you can realistically have built by graduation.
Why a Technical Degree Plus Marketing Skills Works
Here's something I tell every DCRUST student who walks into our Sonipat campus. You already have half the skillset a good marketer needs. You just don't know it yet.
BTech students are trained to think in systems: inputs, processes, outputs, iteration. That's exactly how performance marketing works. A Google Ads campaign is a feedback loop. You set an input (budget, targeting, creative), measure an output (clicks, conversions, cost per lead), and iterate. Students from a data structures background pick up campaign optimization faster than most, because they're already used to thinking in variables and outcomes rather than gut feeling.
What's actually missing isn't technical skill. It's commercial thinking, the instinct for what a business cares about. An engineer might build a perfectly functional landing page and never ask whether it converts visitors into leads. A marketer asks that first. Teaching a DCRUST student to run an ad account or set up analytics is quick, usually weeks. Teaching them to ask "what does this cost us and what do we get back" takes longer, and it's the piece that separates a good marketing hire from someone who just knows the tools.
This also makes engineering plus marketing a rarer, more valuable combination. Most marketing graduates understand the commercial side but struggle with anything technical, tag management, automation, ad platform APIs. A DCRUST student who adds marketing skills gets comfortable on both sides of that line, and martech roles specifically look for people who can talk to both a CMO and a developer.
Fitting It Around Your DCRUST Timetable
The question I get most from Murthal students isn't "should I do this." It's "how do I do this without missing labs or dropping my attendance." Fair question, and it has a straightforward answer.
Our batches run Monday to Friday, 90 minutes a day, in one of four slots: 7:30 AM, 9:00 AM, 12:30 PM, or 5:30 PM. You pick the slot around your DCRUST timetable, not the other way around. Students commuting in from Murthal tend to favor two patterns: the 7:30 AM slot before their first lecture, or the 5:30 PM slot after their last class on the way home. Neither slot touches core engineering hours, so your lab attendance and BTech schedule stay exactly as they were.
Ninety minutes a day is deliberately short. It's enough to build real skill over 4 months without eating into the hours you need for coursework, internships, or your final-year project.
What a DCRUST Student Can Have by Final Year
If you start in second or third year, here's what's realistic to have built by graduation, based on the pattern across 500+ placed students.
By the end of the 4-month Full Stack Digital Marketing program, you'll have 10+ Google and Meta certifications and hands-on work on live ad campaigns, not simulated ones. What happens after that depends on how much you build on it before placement season.
Students who stay engaged after the course, picking up freelance work for local Sonipat and Murthal businesses or running a client's Instagram or Google Ads account, walk into final year with a portfolio of actual campaigns they can screen-share in an interview. Several of our students earn freelance income of ₹8,000 to ₹20,000 a month doing exactly this alongside their degree. None of this replaces your BTech. It sits next to it, and by final year it's the difference between a resume that says "did a course" and one that says "here's a campaign I ran that generated 40 leads for a local business."
| Your Year at DCRUST | What to Do | Outcome by Graduation |
|---|---|---|
| First year | Explore, no rush yet | Awareness of the field, time to plan year two |
| Second year | Start the 4-month course | 10+ certifications, live campaign experience |
| Third year | Freelance or run a live campaign | Real portfolio, freelance income, references |
| Final year | Apply with a marketing portfolio alongside your degree | Standout resume in placement season, options beyond core-branch roles |
Placement Season Reality for Non-Marketing Students
Placement season at any engineering college is a numbers game, and DCRUST is no exception. Recruiters see hundreds of similar resumes: same degree, same core subjects, same generic technical skills copied from a template. If you're not in the pool that gets first pick of campus placements, a resume that reads like everyone else's is a real disadvantage.
A marketing portfolio changes that math. It's not about switching away from engineering. It's about having something concrete to talk about that isn't on every other candidate's resume. "I ran a Google Ads campaign for a local Sonipat business and brought their cost per lead down by 30%" is a specific claim most placement interviewers haven't heard in the room. It also opens doors to marketing, growth, and martech roles that a pure engineering resume doesn't reach.
I'm not suggesting every DCRUST student should abandon core engineering roles. Most won't. A portfolio built over 4 months, alongside your degree, gives you optionality a bare resume doesn't. According to the India Skills Report 2025, employability among Indian graduates sits under 55%, and a demonstrable, portfolio-backed skill is what separates the hired half from the rest. For what happens after your degree finishes, our guide to a digital marketing course after graduation covers the path in detail.
The 12km Commute, or the Online Alternative
Murthal to Model Town, Sonipat is a short trip, about 12km, and most students cover it in 25 to 30 minutes by bus or bike. Plenty of DCRUST students already commute into Sonipat for other reasons, so slotting in a 90-minute class before or after college hours doesn't add much to a day you're already spending on the road.
That said, hostel life and a packed DCRUST schedule don't always leave room for extra travel, especially close to exams. That's why we run the identical live batch online at the same fee. You join the same class, the same trainers, the same live doubt-clearing, from your hostel room or PG. It's not a recorded version, it's the live session accessed remotely. Several Murthal students switch between in-person and online depending on their week.
Either way, the course doesn't change. The 4-month Full Stack Digital Marketing program costs ₹45,000, down from ₹60,000, whether you sit in our Sonipat classroom or log in from Murthal. To see what a live campaign actually looks like before you commit, our guide to building a digital marketing portfolio is a good place to start.
Making the Decision
I won't tell you this is right for every DCRUST student. If your final-year project and placement prep already have you stretched thin, adding anything else needs an honest look at your bandwidth first. But if you've got 90 minutes a day, a slot that won't clash with your lectures, and you're willing to actually build a portfolio rather than collect a certificate and move on, this is one of the lowest-risk additions you can make to an engineering degree.
We back the outcome with a placement guarantee that includes a written refund clause. It's conditional: complete the course, submit the assignments, build a real portfolio, and apply to 30+ jobs. If you do that work and still don't land a placement, the refund clause applies. To be clear, we're an independent training institute in Sonipat and not affiliated with DCRUST. Students from Murthal train with us because the location is close and the format works around a college timetable, not because of any university tie-up.
If you want to see the details for yourself, our digital marketing course in Sonipat page has the full program breakdown, and you can check the upcoming batch dates to find a slot that fits your DCRUST timetable. If you're still deciding, book a free demo class and sit in on an actual session before committing to anything. Rated 4.9 across 122 Google reviews, and I'd rather you see a live class than take my word for it.